The secret is out… growing an email list is a crucial aspect of any successful business. With social media algorithms changing constantly, it is vital we build and nurture an email list that will not only grow in numbers, but also convert in sales.
So…Do you have a email list?
If I could go back and change one thing when I first started my business it would be to focus more attention on growing my email list and email marketing than worrying about how many Facebook likes I receive.
Do you remember Myspace? It was around before Facebook took over and became the hot new rage. So what happens when something becomes more popular than Facebook? Will you have a way to contact all your fans? Now, I’m not saying delete your Facebook account, it is also a very valuable resource for your business, but don’t put all your eggs in one basket.
You need a place you own to connect with your clients. So what do you own? Your website and your email list.
So what’s first.
Simply ask. Ask your clients to add them to your email list so they are the first to know about new products, sales and events you are offering. Now, that won’t work with everyone. People want something in return for giving up their email address.
Create a jam-packed freebie
I’m not talking about a checklist. I am talking about the kind of freebie that some people pay money for. Readers want valuable information. They want to feel that giving up their email address was worth the reward.
If that’s the case, they are most likely to stick around because they trust the value of your content. So, make it worth it and make it memorable.
It can be a bit time-consuming, but the results will definitely make up for it.
Maximize your chances with a powerful email system
Ever since I started using Constant Contact everything has skyrocketed.
Constant Contact is an email marketing company with all the tools you need to succeed in email marketing. Excellent customer service, no contracts and the best part, its affordable.
Having the power to deliver freebies through sign-up forms, schedule and send email sequences, tag subscribers in strategic lists, creating landing pages, and so on, has really made an impact on my ongoing growth.
Share your freebies, everywhere!
If no one sees it, no one gets it. Here are 5 ideas that will help your freebies get exposure:
- Add it to your home page, front and center
- Promote your freebie on Facebook
- Circulate your freebie pins on Pinterest
- Tweet about it
- Create an Instagram image for it
Quick Note! We are affiliates for some of the resources on this page. We only recommend what we actually use or have used to grow. It does not cost you more to use an affiliate link, in some cases you may get a better deal since we are working with these companies.
